What is Digital Marketing?
Digital marketing is that the act of promoting and selling products and services by leveraging online marketing tactics like social media marketing, search marketing, and email marketing.
How Does Digital Marketing Work?
In some ways , digital marketing is not any different than traditional marketing. In both, smart organizations seek to develop interdependent relationships with prospects, leads, and customers.
But digital marketing has replaced most traditional marketing tactics because it’s designed to succeed in today’s consumers.
As an example…
Think about the last important purchase you made. Perhaps you bought a home, hired someone to repair your roof, or changed paper suppliers at your office.
Regardless of what it had been , you almost certainly began by searching the web to find out more about available solutions, who provided them, and what your best options were. Your ultimate buying decision was then supported the reviews you read, the buddies and family you consulted, and therefore the solutions, features, and pricing you researched.
Most purchasing decisions begin online.
That being the case, a web presence is completely necessary—regardless of what you sell.
The key’s to develop a digital marketing strategy that puts you altogether the places your followers are already hanging out, then employing a sort of digital channels to attach with them during a multitude of the way …
…Content to stay them updated with industry news, the issues they’re facing, and the way you solve those problems…
…Social media to share that content then engage with them as friends and followers…
…Search engine optimization (SEO) to optimize your content, so it’ll show up when someone is checking out the knowledge you’ve written about…
…Advertising to drive paid traffic to your website, where people can see your offers…
…And email marketing to follow up together with your audience to make certain they still get the solutions they’re trying to find .
When you put of these pieces together, you’ll find yourself with an efficient, easy-to-operate digital marketing machine. And while it’s intimidating to create that machine from scratch, it’s as simple as learning and integrating one digital marketing tactic at a time.
Which is why we’ve put together this guide: to assist you build or refine your own digital marketing plan without the false starts and missteps that accompany doing it alone.
What Are the advantages of Digital Marketing?
Having a robust digital presence will assist you in multiple ways:
It will make it easier to make awareness and engagement both before and after the sale
It will assist you convert new buyers into rabid fans who buy more (and more often)
It will kickstart word-of-mouth and social sharing—and all the advantages that accompany them
It will shorten the buyer’s journey by presenting the proper offers at the proper time
Learn the Strategies That Get Real Results
Be aware, the digital marketing scene is ever changing. Gurus, podcasts, and bloggers declare a tool or tactic hot one week and dead subsequent .
The truth is, digital marketing is a smaller amount about “digital” and more about “marketing,” largely because digital marketing has come aged . Its fundamentals have already been established.
At DigitalMarketer, our objective is to clear the confusion about the tactics that employment and the way to use them to grow your business. We stand firmly against the so-called “gurus” who promote subsequent “shiny object” or “quick fix” which will reportedly kill email marketing, digital advertising, or program optimization.
Here, we’re all about the basics .
As you will see during this guide, these 8 core disciplines of digital marketing are going to be critical to your business growth today, tomorrow, and for years to return . Each of those disciplines are going to be covered thorough during a chapter of this Ultimate Guide to Digital Marketing as shown below.
The 7 big categories of online marketing are
The 2 main pillars of digital marketing are online marketing and offline marketing. That said, since I’ll mention online marketing during a separate guide, I’ll only mention the various areas of online marketing here, for the sake of completeness.
The 7 big categories of online marketing
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Affiliate marketing
- Email marketing
About the last word Guide to Digital Marketing
Digital marketing isn’t magic, and you do not got to be a computer whiz to be good at it. If you offer a product or service that the market desires, you’ll successfully market them in digital channels using the strategies taught during this guide.
The Ultimate Guide to Digital Marketing doesn’t present hype about the newest flashy tactics in marketing—digital or otherwise. Instead, this resource covers foundational disciplines like content marketing, social media marketing, and email marketing, always within the context of the goals that companies care about.
These goals include acquiring new leads and customers, monetizing the leads and customers you have already got, and creating communities of brand name advocates and promoters.