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What are a Banner Ad and the way Does it Work?

For years on end, Bannersnack has been preaching and still continues to show and offer examples on the way to effectively use banner ads.

Everything you would like to understand about them is true here on this blog!

We’ve been talking about the way to create them, whether it’s from a designer’s perspective, from a marketer’s perspective or from an entrepreneur’s perspective.

We’ve been talking about how does banner advertising work, which colors work best, where to put them, the way to make them clickable rather than annoying, what strategies to possess in mind before designing a banner ad, what questions you ought to ask yourself before you create a banner ad in order that it actually works and resonates together with your audience then on.

This blog has always been a source of education, inspiration, and examples when it involves talking about strategies employed by different companies and industries when creating successful banner ads.

But there’s still tons of confusion around this term et al. associated with it.

So rather than skipping the essential information and jumping straight to “ways of using banner ads for your content marketing”, we’re gonna take a stroll down memory lane and return to the fundamentals to form sure you understand what banner ads actually are and also why and the way they work, once and for all.

As someone who remains learning about banner ads also , I’m taking this opportunity to find out by explaining and sharing my very own opinion after careful research.

Shall we?

What is a banner ad?

I’ve gathered a couple of definitions and first I’m gonna start with the one that has been previously mentioned on the Bannersnack blog:

A banner ad, or an internet banner, is a billboard displayed into an internet page. The advertisement consists of a picture (.jpg, .png, .gif) or of a multimedia object (usually created using Flash). Thus, banner ads are often static or animated, counting on the technology wont to make them.

If you’re trying to find a definition that’s a touch more formal, consistent with Wikipedia:

A web banner or banner ad may be a sort of advertising on the planet Wide Web delivered by a billboard server. this type of online advertising entails embedding a billboard into an internet page. it’s intended to draw in traffic to an internet site by linking to the web site of the advertiser. In many cases, banners are delivered by a central ad server.

And I’m getting to share another example:

Banner ads are image-based instead of text-based and are a well-liked sort of website advertising. the aim of banner advertising is to market a brand and/or to urge visitors from the host website to travel to the advertiser’s website.

But to sum it up and make this as simple as possible, all banner ads share an equivalent basic function: you click on this image/multimedia object you see on an internet page and your internet browser takes you to the advertiser’s website/landing page. they’re simple yet vital pieces of HTML and their presence the online can make an enormous difference for internet-based companies and makes.

A little little bit of history

Some of you would possibly know already about the primary banner ad ever created, but if you don’t, here’s your chance to travel back to simpler, “ancient” times and experiment an old-school website and its first clickable web banner ad.

Take some time to review it, I’ll be waiting here.

Also, inspect the interview with Joe McCambley, the creator of banner ads. How cool is this?

Ok, all set? Let’s advance .

So how exactly do they work?
Just the way a physical banner outside a store would cause you to enter the shop because it says they provide an excellent discount on a selected product or they need this new product that sort of sparks your curiosity. It’s an equivalent with online banner ads.

When creating a banner ad you always have one goal:

banner ads are intended to get traffic to your website by linking thereto and from there you are trying to seal the deal, whatever your deal is.

But you would like to try to to that by attributing a task to your banner ad and see what fits best therein specific context. Web banners work an equivalent way regular medium advertising does: they inform, they notify a few new product, they grab your attention, increase brand awareness then on.

Having that in mind, there are a couple of ways of sending people to your website to seek out out more about your business, through banner ads.

We are getting to call those the roles a banner ad can play:

Increasing customer traffic

The banner ad encourages the visitors to travel on the advertiser’s website by clicking thereon . and thru this method, the ad is paid in some ways (CTRs, impressions, time spent on the online page, etc.)

If you haven’t tried it yet, let me remind you that the simplest tool for measuring the banner ad’s effectiveness when it involves increasing your traffic and eager to see if people click, hover or leave is Bannersnack Analytics.

A great example of how banner ads are wont to increase traffic is provided by Target. They plan their ad strategy around certain time periods.

Here is how Target uses ads associated with baby products and baby registries because the precise period of time mentioned during this article was when many ladies were pregnant.

Target commercial for baby products

Sell a product

Banner ads encourage you to shop for certain products.

And here it’s all about the proper context and placement. For it to be relevant and effective, the banner ad placed on a particular website has got to be associated with that niche and to supply a solution to the question the visitor that ended abreast of that website has.

Let’s check out Airbnb as an example. Airbnb’s success and reach were made possible through Google display ads. They started expanding by checking out platforms and channels that focus on a selected audience and by putting ads out there that are associated with what the audience is checking out.

Grab the customer’s attention

Capturing someone’s attention nowadays are often very challenging, especially within the digital environment where it’s all about being creative.

But you’ve got tons of data on the way to be creative and the way to style everything from scratch in order that it’s getting to make your banner ad stand out from the gang on this blog. It’s up to you to review your target market and see if what you would like is an animated bouncy ad or an aesthetic font on a neat background.

Announcing discounts and sales

Another way for businesses to get and increase revenue is through sales and discounts. And what better thanks to reaching potential customers than through banner ads? Let’s say it’s Black Friday and, of course, you offer discounts and tons of your products are on sale. How does one spread the news and let your consumers realize them? By designing Black Friday themed banner ads that mention it, of course.

How to make a banner?

Here’s a step by step guide the way to start with Bannersnack and the way to make a banner. With our drag-and-drop tool, it’s easy to form a banner without designer skills. provides it a try!

Why do they (still) work?

Banner ads are an enormous part of the visual world. They work because people react better to visual content or a message that’s amid a visible example.

They are visual content and if you’re still not convinced, here is that this graphic to prove it:

Infographic on visual content

Read more on how and why and about this and future importance of visual media directly from the source.

Since we’re here, i would like to shed some light on another term that seems to urge within the way of the banner ad’s success: banner blindness.

Yes, being exposed to thousands of ads daily, consumers have developed a particular immunity to them and they’ve learned the way to focus strictly on the knowledge that interests them, but that’s faraway from concluding that they don’t work anymore.

If you’re already battling with this problem and need to find out the way to make your banner ads work, take Neil’s advice on the way to overcome banner ad blindness.

Just like with commercials, you’ve got to challenge yourself and your brand to face out, be creative and find what causes you to different from your competitors, what makes your audience engage with you and what makes the customer answer your ad and also when and where you ought to show up.


Have no fear, banner ads are here!

And they’re not leaving anytime soon, so you would possibly also find out how to style and use them because they’re a strong tool which will have an excellent impact on your business.

So, now done with confusion ?

Now see some of the projects we have done with on projects page.

The list of three websites, where you can purchase advertisement places are

Also, there are some options, where you can insert your links to get interest-specific traffic to your sites. For example, if you run your restaurant, Saree or Cab hire websites, you can insert the articles of your website in a blog post of these travel sites.

  • TripCosmos: A travel booking portal or “must-do activities” finder across India
  • Charlyx: A travel Agency located in Varanasi.
One Website ₹7000
two Websites₹12000
Three Websites₹15000
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